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In today’s dynamic world, social drinking is experiencing a remarkable shift towards healthier alternatives, notably functional beverages like cannabis-infused drinks. Let’s explore the driving forces behind this transformation:
Gen Z: Pioneering a New Wave
Generation Z is leading the charge, redefining recreational consumption patterns. Recent studies indicate a significant drop in alcohol intake among Gen Z, attributing it to health consciousness, concerns about addiction, and a thirst for novel experiences. Interestingly, rather than forsaking social drinking altogether, Gen Z is turning to no- and low-alcohol cannabis beverages. In 2020, BDS Analytics revealed that 71% of cannabis consumers in the US are under 40, with a substantial portion being part of this generation.
Global Trends: Embracing Health and Cannabis
This shift isn’t limited to Gen Z; it’s a global phenomenon. Societies worldwide are reassessing their relationship with alcohol, resulting in a 5% decline in global alcohol consumption over the past decade. This change stems from shifting health attitudes, a burgeoning wellness culture, and increased awareness of alcohol-related risks. Concurrently, there’s a remarkable surge in the acceptance of cannabis globally. With over 50 countries legalizing medicinal cannabis in 2021 and many others embracing its recreational use, society recognizes the therapeutic benefits and lower risks associated with cannabis compared to alcohol.
The Social Bonding Element: A Modern Tradition
Throughout history, sharing a drink has fostered connections and created lasting memories. Today, cannabis beverages offer a more controlled and mellow social experience compared to alcohol. With precise dosing and predictable effects, individuals can engage in social activities without fear of overindulgence or unpleasant side effects. Additionally, a diverse range of flavors and formulations ensures there’s something to suit every taste.
By embracing cannabis beverages, consumers aren’t just enjoying a drink; they’re joining a movement. It’s a journey that promotes conversation, empathy, and unity across diverse backgrounds. Let’s raise our glasses to this exciting shift towards wellness and social connection.
Cheers to a healthier, more inclusive future!
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